Unless you’ve been living under a rock the past few weeks, you’ve undoubtedly heard of the ALS Ice Bucket Challenge – a challenge to either dump a bucket of ice water over one’s head, or write a check to an ALS related charity. Also known as Lou Gehrig’s Disease, ALS is a debilitating and progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Muscles eventually atrophy and waste away. With voluntary muscle action progressively affected, patients in the later stages of the disease may become totally paralyzed. It’s a horrible disease, and so far this Ice Bucket Challenge has helped to raise more than $5.5 million dollars to fight ALS.
Everyone from Jimmy Fallon, to Martha Stewart, to Facebook CEO Mark Zuckerberg have dumped buckets of ice water over their heads for this cause. My husband, Don Diamont was issued the challenge from Mark Piniciotti, one of the producers of The Bold and The Beautiful.
Have you taken the Ice Bucket Challenge?